BLOG 5 - 5 KEY PRINCIPLES OF CREATIVITY BY MARK BATEY

 

5 KEY PRINCIPLES OF CREATIVITY BY MARK BATEY


TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” It supports independent organizers who want to create a TED-like event in their own community.

Mark Batey is a highly published researcher in creativity. In his talk, Mark defines the subtle difference between creativity and innovation. He then proceeds to break down the 5 key principles which underlie these 2 phenomena. These principles have been applied and have changed the lives of thousands of children, students and executives. The purpose of this is to create awareness; and give the world a clearer idea of how to implement the principles in order to explore new ideas and innovations and how to use the technology

Creativity can come in many forms, and creativity can be achieved, through acquiring different methods. But for those that seem to procrastinate on things, this process of being creative doesn’t come in easy. Well, here to help all those individuals is a summarized version of the motivational speaker from TED Talk Mark Batey. With his approach, he clearly states that anyone can be creative if he was to follow five fundamental principles. Recognize those principles, adapt them, and start to experiment with the thoughts these principles may bring to one’s mind. 

The five key principles of creativity that he states are: 

CONNECTIONS: First key principle that he states is the one we all tend to look at most times, and that is connections. In order to achieve our goals quickly we need to connect the dots together in our mind. By using an example of three different words he regulates the crowds mind forcing, no! Helping them to think out new ideas on a spot. 

CHAIN REACTIONS: What happens when you band together a group of people that present their connected ideas on the table? You start a chain reaction. A reaction of ideas and innovative thoughts can lead to something big. 

DIVERSITY: The third key principle he mentions is diversity, and when you look at the other two principles together. You have made connections, you started a chain reaction of innovative thoughts, now all you need is to diversify those thoughts and put together a single one to present. 

STREGNTH/WEAKNESSES: After diversifying the ideas you have finally got a plan what now? You vary the strength and weakness of that particular idea. He also states that in order to completely grasp this principle one must always think of his strength as a weakness. Because sometimes being too proud on one thing can become a flaw during presentations. 

CREATIVE PROBLEM SOLVING: The last key principle where he ends the discussion is where he gave a heads up to the spectators. Since most people tend to work in a group the only way to be more innovative and more vigilant after following these steps is to sit down and evaluate. By creative problem solving, he states that anything can be evaluated quite quickly and can produce results on the positive side in a manner of seconds. 

Reference: https://www.ted.com/talks/mark_batey_5_key_principles_for_creativity_innovation

 

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